I found out that in theoretical economics, fairness just doesn't count.
His work is overturning 50 years of economic wisdom about motivation, showing that most economists have overlooked one of the most important factors determining economic outcomes: our values about fairness.
"I think this kind of thinking played a fundamental role in the recent crisis," he says, "as this notion that people are strictly self-interested has been the dominant mindset for decades. Almost everyone in business, finance or government studies some economics along the way and this is what they think is the norm. It's a biased way of perceiving the world."